What does your customer’s life look like right now? They’re probably sitting at home on their phone (while trying to balance working from home, maybe parenting, trying to stay sane, and wash their hands 100 times a day). Reach them right on their phone by continuing to share on social media! Facebook and Instagram usage has doubled, meaning that more people than ever are online, ready to hear from you.
In times of crisis, we connect online. Social media is the best place to build your community right now. Ensure you are posting online consistently to stay relevant to your customers. If you are struggling with content, think about how you can provide your audience with entertainment. We all want a little sense of normalcy back in our lives, so if you can make someone laugh or smile online, you have yourself a win.
It’s important to provide timely updates on social media to keep your audience informed. Can they buy gift cards online? How can they contact you? Can they order food online? When you reopen, what will your cleaning protocols be? Establishing these informational posts will keep your audience up to date and then you can build on that content with fun, engaging content.
Your customers are looking for an escape online, something to make them feel safe and forget their worries. By posting online, you can continue to grow your community and strengthen your social media presence in preparation for your reopening.