You’ve made the investment in Street Curling rinks, and now it’s time to make sure guests have fun! Have you ever considered running a bonspiel? (That’s the curling term for ‘tournament’, so add it to your vocabulary!)
No matter what your setup, bonspiels are a great way to fill your venue with excited participants for a day or weekend. These are often fundraisers, themed events, club championships, or whatever you can come up with.
Why run a bonspiel? Here are a few of the main reasons:
ROI – Charging a modest entry fee as well as the natural increase in food & beverage sales during your bonspiel will result in a major immediate return on investment.
Content – Just imagine the social media content you’ll be able to capture throughout the bonspiel. Dedicate a staff member to snap and record throughout the event and encourage participants to do the same. Use a dedicated event hashtag. Bonspiel participants will post social media content of themselves having fun with Street Curling at your venue.
New Customer Attraction – It can be a challenge to get new customers in the door, but adding a unique new reason can be the final push they need to pop by! An event such as a Street Curling bonspiel is an incredible opportunity to reach new customers and turn them into regulars.
Partnerships – A bonspiel should leverage partnerships with other local businesses that could donate prizes or even enter their own team. Don’t be afraid to send out personal invitations to your bonspiel!
Contact us today to learn more about how to run a successful Street Curling bonspiel at your bar, restaurant, adult gaming center, or family entertainment center.